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Manager of Communications and Marketing

Apply now Job no: 493233
Work type: Full Time
Location: Troy, NY
Categories: Staff, Business, Accounting and Finance

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Why Rensselaer? Our dynamic global community of changemakers includes some of the world’s leading researchers, students, alumni, and faculty who ask the important questions and devise the scientific and technological innovations that make the world a better place for all of humanity. Nestled on a beautiful 275-acre campus in upstate NY, Rensselaer is home to five schools, 32 research centers, three makerspaces, an observatory, and one of the world’s fastest supercomputers. 

Rensselaer faculty and alumni include more than 145 National Academy members, six members of the National Inventors Hall of Fame, six National Medal of Technology winners, five National Medal of Science winners, three# astronauts, and a Nobel Prize winner in Physics. With nearly 200 years of experience advancing scientific and technological knowledge, Rensselaer remains focused on addressing global challenges with a spirit of ingenuity and collaboration. To learn more, please visit

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Job Summary

The Communications and Marketing Manager is responsible for the development and implementation of a comprehensive marketing, media, and communications strategy. The Manager will closely collaborate with the director, the curatorial team, and with the Institute communications and marketing team (SCER) on all aspects of the promotion of EMPAC’s specific mission, programs, and activities. The Manager will promote a broad recognition and awareness of EMPAC’s identity, mission, programs, and events to campus communities as well as to diverse local, national, and international media, audiences, and peer institutions. The Manager collaborates closely with campus and external partners to position EMPAC as a national and international leader in the fields of experimental media and time-based arts. The Manager actively advances EMPAC’s audience engagement and growth.

Minimum Qualifications

  • Bachelor's degree required in a communications discipline (marketing, public relations, journalism, etc.) or artistic or performing arts field
  • Five (5) year’s relevant experience in journalism, marketing or media relations, preferably for the arts
  • Demonstrated experience in writing and editing
  • Supervisory experience

Applicants must meet stated minimum education and experience requirements.

Preferred Qualifications

  • Master’s degree in related field
  • Writing experience on the National and international spectrum

Minimum Knowledge, Skills, and Abilities

  • Ability to work with technical information, performing arts management, arts marketing and/or arts educational subject matter and to translate this information into a product salable to non-technical internal and external constituents
  • Demonstrated understanding of and interest in contemporary and experimental time-based arts (theater, dance, music, installations and video production, etc.)
  • Demonstrated understanding of media technology and technology research in the arts
  • Demonstrated understanding of performing arts productions and artist residencies
  • Leadership ability to motivate internal and external team members
  • Ability to design messages to communicate complex ideas to a wide variety of audiences
  • Ability to develop strategies for the marketing and publicizing of arts programming
  • Ability to navigate a complex organizational structure
  • Excellent organizational skills and an ability to develop and work from a plan.
  • Ability to demonstrate a commitment to higher education and ability to work with a diverse population

Job Duties & Responsibilities

  1.   Lead, implement, and coordinate a unified communications strategy to publicly position EMPAC, its mission, and its activities and create regional, national and international visibility and increase audience engagement by working with EMPAC staff and coordinating with the Division of Strategic Communications and External Relations (SCER) to align media relations, branding and messaging.
  2. Develop and engage audiences continuously with the curatorial program. Develop general and specific messaging in collaboration with curatorial team and director. Address in differentiated ways specific audience groups, including students, classes, faculty and staff, and regional audiences for the diversity of EMPAC’s programmed events.
  3. Establish direct communication with campus communities, from academics to student clubs, via electronic platforms as well as through in person contacts and activities; coordinate with curators specific outreach for specific program activities.
  4. Develop, oversee, author and maintain Social Media presence of EMPAC at appropriate frequency. Collaborate and coordinate with curators and Web manager consistency in messaging.
  5. Develop and implement an effective communications and media campaign to establish and promote EMPAC’s profile and identity locally and nationally in key public arenas, including arts and culture, technology, research, and education, using all relevant media. Leverage Institute communications, media and PR efforts on behalf of EMPAC’s campaign.
  6. Raise the public profile and awareness of EMPAC by developing and implementing an effective regional, national and international media relations plan that generates positive publicity and manages negative press coverage. Proactively pitch news stories via appropriate communication routes and personal visits to media platforms, reporters, and campus news entities.  Field media inquiries and/or coordinate interviews between EMPAC staff, visiting artists and researchers, and media sources. Coordinate with SCER regarding Institute-wide issues and press activities.
  7. Provide supervision, direction and guidance to the Graphic Designer; fulfill all supervisory responsibilities.
  8. As Editor in Chief, work with Curators and EMPAC staff to write and edit content for event and program activities including press releases, articles, collateral materials and the website.
  9. Identify and secure promotional opportunities for artists and communicate with artists, respectively artist management to coordinate, facilitate, and leverage the opportunities.
  10. Bid and manage all vendors associated with the execution of marketing and communications activities pursuant to Institute purchasing procedures.
  11. Plan and coordinate the preparation of various publications such as programs, flyers, special brochures, posters, blogs, podcasts, etc. Coordinate the distribution of communication and marketing materials.
  12. Understands, implements, and strictly adheres to the quality standards and procedures established by the Institute including creative group standards and branding guidelines.
  13. Collaborate with Strategic Communications and External Relations to ensure communications across all channels are compliant with Institute brand standards and social media guidelines.
  14. Perform other duties as assigned.


Business Hours with weekends or evenings occasionally required


Occasional overnight travel may be required(10% or less)

Application instructions


Follow the on-screen prompts to create an application. Please be ready to upload all required documents: Including your resume, cover letter and a sample portfolio that includes writing samples.

If you need assistance with the online application process, please contact 

Job Posted Date

Applications will be accepted until the position is filled.

COVID-19 Pandemic Protocols

Rensselaer welcomes undergraduate and graduate students to campus for an in-person academic experience.  To support this experience, all faculty and staff are expected to work primarily onsite.

Rensselaer requires all faculty and staff to be vaccinated (and boosted when eligible) against COVID-19. Requests for exemptions for medical or religious reasons will be evaluated on a case by case basis.

We welcome candidates who will bring diverse cultural, ethnic, national and international perspectives to Rensselaer’s work and campus communities.

Rensselaer Polytechnic Institute is an Affirmative Action/Equal Opportunity, Race/Gender/Veterans/Disability Employer.




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